fndr lli sops

• how2-how2 objective, stratgy, tactic

• mobile-first if it doesn’t apply for mobile, it nees to be redone

• instock-principle main first contact points should never show out of stock products (iE HOME, SHOP, “Crossselling”, etc)

• always-up-to-date iE homepage blog preview should cycle at least once every 4 weaks and be currently relevant

• outside-in-approach content should be build for & adapted to the framework so the overall design is maintained

• error-less grammar, spelling, redirects, faulty product references

• quality-backlinks no “highly” toxic backlinks even from partners - needs a written application if requested anyway

• cross-referencing

  1. no CAPS in headers
  2. always CAPS product names in text & always CAPS brand name in text
  3. never put 2 next to each other without a spacer like “from” or “by”

• response-ability: iE main product data in WaWi -> Sarah